Hart Motor Company

VLR Listing Date


NRHP Listing Date


NRHP Reference Number


Located in the city of Salem, the Hart Motor Company dealership comprises an automobile showroom and a service department station connected by a metal canopy. Designed by the locally based architectural firm Kinsey, Motley and Shane, the dealership—constructed in 1972-1973—serves as an excellent example of the automobile’s influence on commercial development and architectural design in the Roanoke Valley during the second half of the 20th century. With its dazzling showroom designed to catch the attention of motorists, extensive sales lot, and large service department, the Hart Motor Company reflects the emerging trend of automobiles becoming the main mode of transportation for the public. The architectural style of the showroom reflects influences from both the International and Googie styles with its circular form, steel frame and glass curtain wall construction, projecting flat roof, and general lack of ornamentation. The utilitarian design and steel-frame construction of the service department building is indicative of the growing importance of automobile maintenance and customer service. Located on the outskirts of downtown Salem, the Hart Motor Company exemplifies the type of 20th-century roadside architecture built to cater to drivers as opposed to pedestrians in a traditional centralized business district. 

Last Updated: February 16, 2024

Many properties listed in the registers are private dwellings and are not open to the public, however many are visible from the public right-of-way. Please be respectful of owner privacy.

VLR: Virginia Landmarks Register
NPS: National Park Service
NRHP: National Register of Historic Places
NHL: National Historic Landmark

For additional information Read

Nomination Form


Valleydale Packers

Salem (Ind. City)


Peacock-Salem Launderers & Cleaners

Salem (Ind. City)


North Broad Street Historic District

Salem (Ind. City)