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Virginia Department of Historic Resources

127-0324 Loew's Theater

Loew's Theater
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For additional information, read the Nomination Form PDF

VLR Listing Date 09/18/1979

NRHP Listing Date 11/20/1979

NPS property number 79003292

Designed by the legendary John Eberson and built by the Loew’s Theater Corporation, Richmond’s Loew’s is in the front rank of 1920s movie palace architecture. With its mixture of Moorish and Spanish baroque influences, Loew’s was considered the most up-to-date theater in the South when it opened on April 9, 1928. The auditorium, with churrigueresque facades and a ceiling treated to give the illusion of a starry night sky with moving clouds, gave the effect of a Spanish plaza. Such architectural theatricality was essential to the so-called “atmospheric” motion-picture house, where the viewer, seated in the proper atmosphere, would achieve greatest enjoyment of the film. The theater was acquired and restored in the 1980s by the Virginia Center for the Performing Arts and later renamed the Carpenter Center for the Performing Arts.  It is located in the West Grace Street Commercial Historic District.


Abbreviations:
VLR: Virginia Landmarks Register
NPS: National Park Service
NRHP: National Register of Historic Places
NHL: National Historic Landmark

Updated November 28, 2018